Growth of a business comes from within the organization. Many businesses start out small and stay small, because they have failed to implement an expansion plan, or create a plan that works. Develop a positive growth strategy for now and beyond, and turn a Small Business into a mega business in five simple steps. To start off;
Think Big – Plan Huge
Penetrate the Current Market. Inprovise a plan to sell more products that customers love in large quanities. Think of new ways for customers to use the same products, but in different ways. For instance, baking soda is used for cooking, but it is effective in eliminating odors. In other words, improve upon existing products.
Develop an Extended Marketing Audience. Market develop allow companies to offer their products to new customers in another city, state or country. Find ways to advertise to a diverse audience. If local customers cannot get enough of a great product, other customers far away will probably feel the same way. Put it out their and let the customers decide.
Use Diverse Marketing Strategies. What is the point of having great products if no one knows they exist. Think outside of the box in terms of getting new and existing products into the homes of potential customers. Take advantage of every possible marketing resource onsite and offsite. Millions of customers are online looking for great deals. These customers use non traditional means such as social networking, to seek and search for the products they need. Take advantage of these types of marketing opening. Advertise on social media sites, through email, text, direct mail, Youtube, and other online sources.
Develop and Introduce New Lines of Products. Customers love choices. Add new products to an existing line of products as often as possible. This strategy works best with existing customers. Offer products at an introductory discount price for a specific time, or as a new “hot item.”
Go Beyond the Norm. New customers demand New Products. Times are changing, and so should an existing inventory. More and more companies are offering new products to attract new customers. Why sell only ice cream machines, when customers are asking for popcorn makers, cookie cutters and party balloons. Follow the example of a party supplier. Customers can order and purchase everything they need for any type of party from one vendor.
When it comes to marketing, be diverse in terms of audiences and products. Thrive to reach audiences from others locations, and introduce new products to existing customers. Advertise products using traditional and non traditional marketing strategies. For more information on how we can help your business contact us today, and let’s get started.